Graphic Design
What’s your story? If your brand and promotional materials tell the story of you, your product or service, or your company, then you’re missing the point.
The best, most impactful stories are the ones where the reader (consumer) feels empowered to be the hero. You, your company, your employees, products, and services are all supporting players.
Brands are about PEOPLE,
not products.
Brands are about CUSTOMERS, not companies.
It’s not about you.
You can buy a logo and set up a website online fairly easily these days, but what does that cheap logo and quickie website really say about you? How do they make your customers feel; and how do they feel about your product or service as a direct extension of those short-cut methods?
Branding doesn’t have to be expensive, but it does have to be intentionally strategic to be effective. Powerful brands are built on thorough analysis of a business, its marketplace, customers, competition, and other key audiences. To create an effective and distinctive brand requires defined and measurable strategies to craft the brand promise that will resonate with consumers and turn them into advocates for your brand. Your customers become the hero of the story and you reap the rewards of repeat business, free word-of-mouth advertising, and brand loyalty that is priceless to business growth.
brand strategy | brand identity | brand management
What is a brand? Beyond a logo, a brand is a symbolic embodiment of all information connected to a person, product, service, or company that serves to create associations and expectations. Brands may include logos, fonts, color schemes, symbols, scents and sounds which are consciously developed and curated to represent implicit values, ideas, and personality in the minds of consumers. A strong brand engages and reflects your consumer, how they define their aspiration, and it enables them to do more. It should define a compelling purpose, a big idea that stands out, goes beyond, and builds customer preference, advocacy, and loyalty.
Color Psychology
What emotions do the colors of your brand evoke? Color has a powerful psychological effect on human emotion, making the color choices within your brand critical to its success. Even small differences in color value and intesity can create very different emotional reactions, and those reactions can vary by audience. Light red is associated with cheerfulness, but very bright or very dark red can induce irritability. Light yellow-green is associated with freshness and youth, but the darker olive shade can evoke drabness and decay. Light sky blue is associated with tranquility, but the deeper indigo value is associated with depression.
Corporate Branding
Branding is so much more than creating a trendy logo design. It starts with the very first impression a consumer makes about your company and its product/service, whether they saw or read something online, heard it from a friend, saw or heard an advertisement somewhere, or happened upon your store/studio/showroom/etc. What did they see? What did they hear? What did they smell? What will they remember?
Your brand embodies all the touch-points: sensory, digital, and human interactions, that your company can control. How much of your brand's image are you actively controlling, right now?
I have decades of experience in targeted market research and strategy, color psychology, and branding execution for every point in your customer's experience with your company. Launching new brands, rolling out re-brands, updating existing brands, I can help you target, attract, and retain customers long-term with your unique, tactical plan of action customized for your specific business goals.
What is your brand communicating?
Communicating Your Brand
Details matter. Once your brand is clearly defined and targeted, it's important that every bit of your company's printed or digital material will authentically, and professionally, reflect your brand.
I can help you manage your brand on everything you'll print for your company: from business cards, stationery, forms, flyers, and brochures, to signage, packaging, employee apparel, vehicle wraps, trade show booths, billboards ...and everything in between.
I can also design your company's digital brand: websites, online stores/catalogs portfolios, branded social media headers and icons, functional digital forms, mobile app development, digital advertising, animation, and so much more.
Whatever you need, I can make it right, make it yours, and above all, make it memorable.
Authentic Personal Branding
Sometimes you are the product you're trying to sell. If your business is based on personal talent - art, music, writing, design, dance, acting, etc., then you are effectively selling yourself. No matter how fantastic your talent, others' first impressions will be formed around all the subtleties of how you present yourself.
Authenticity is key. We can help you project your best, most authentic self and ensure that your unique brand is carried over into professional collateral materials designed to make you stand out from the crowd, including: digital and printed resume's, business cards, calling cards, thank you notes, stationery, websites, social media, printed and digital portfolios, and more.
Where do you want to go? We can help you get there.
What's Your 'Hook?'
R!OTever is all about ANYTHING BUT ordinary. Business cards don't have to be rectangular, or flat for that matter. Your marketing materials shouldn't be relegated to the known, the conservative, the traditional media your competitors have always done.
Let's identify your differentiator(s) - what makes you different from everyone else in your industry, then create every bit of your marketing collateral to uniquely reflect your brand, in the most memorable way for your target market/consumer.
We dream up creative solutions for your brand, your consumers, and your budget. What can we do for you?